Promoting and Marketing By Blogging
February 29th, 2012 KaleighBowenLately google made some changes to their ranking algorithm, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in plain English, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Let’s check out a few examples. It was quite some time ago, I started promote the keyword, Dog Leash, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, sue havens toys , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance Vehicle First Aid Kit, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this one, E Track Strap, nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.

